Duncan Adamson, Director of Graduate Admissions, Champlain College
Lou has been instrumental in getting our paid search program on track. Although she is a contractor, it feels like Lou is a part of our team. In addition to being an expert in paid search, Lou has really invested in learning our business. Her reporting is thorough and she can explain every figure. I highly recommend Lou as an alternative to an in-house PPC specialist for small to medium-sized operations.

Marion Abrams, Madmotion
I have used Lou’s PPC services for several of my clients including Riverside Farm, an exclusive Vermont Wedding Venue. When we switched to Lou after using several “big city” vendors our results improved (more traffic, more conversions, better value.) Lou was always happy to A / B test and efficiently implemented the results. She is a pleasure to work with and very responsive.

Ashley Nicholls, Director of Energy Strategy, Principal at Kelliher Samets Volk 
Lou is fantastic to work with. Collaborative, flexible and open to ideas, she is really a pleasure and works hard to be sure that the client is getting exactly what they need. From creating meticulous reports to effectively managing and optimizing campaigns, she has a keen eye for details and is able to pull meaningful insights out of data. I hope to continue working with Lou for a long time!

Devon Karn, Karn Creative 
Lou’s work is exceptionally organized, responsive, and strategically sound. As a small business owner herself, she’s able to fully understand the unique parameters Vermont businesses work within – doing as much as possible with a fixed budget – and craft plans that get noticeable results. If you think your media plan (or lack thereof) needs some work, call Lou.



Marathon Health, headquartered in Winooski, VT, provides employers throughout the United States with a suite of employee health services from onsite primary care to wellness education and early intervention. Marathon Health already had a long-running paid search campaign, but did not have the in-house resources to monitor and maintain it.

Gray Dog Media performed a one-time overhaul of the campaign, followed by ongoing monitoring and optimization. Within six months, click volume had increased by nearly 25%, and the click-thru rate by over 200%. On-site goal conversion tracking was set up to give a better measure of traffic quality and allow the campaign to be optimized toward the end goal of stronger on-site performance.