Gray Dog Media specializes in the development and implementation of search marketing campaigns. This starts with fully understanding your business and your goals, and helping you understand how paid search can work for you. From there, I will build a logical, well-thought-through campaign that takes into consideration your audience and how they will be searching for you online.
Once the campaign is up and running, that’s when the real work begins! No campaign ever gets the set-it-and-forget-it treatment. I dig in to the data at every level, making adjustments to get your campaign running smoother, stronger, smarter—all with your overall campaign goals in mind.
Throughout the duration of your campaign, I analyze all of the data to get a complete picture of performance. I boil it down to the relevant information and connect the dots between campaign performance and your actual business results. The only way to improve your campaign is to know what’s working—and what isn’t. I take the time to build a custom report focusing on the information you need.
Search and display advertising have evolved into an essential component of online media.
Paid search advertising, also called Search Engine Marketing or SEM, is a cost-effective way to reach potential clients at multiple points in the research and decision cycle. Ads are targeted to match key search terms entered by the user. Your ads are only shown when someone searches for your pre-selected keywords, and you only pay when the user chooses to click through to your site.
Display advertising shows your ads to users when they are browsing sites across the Google Display Network. These can be banner ads or text ads. There are multiple ways that ads can be targeted, depending on your campaign goals, and the audience you are trying to reach.
Remarketing campaigns run on the Google Display Network, and let you reach people who have previously visited your website. When people leave your site without completing a conversion goal, remarketing helps you connect with these potential customers to encourage them to return to your site.
Video, Mobile, Search Companion, and More
Within the digital marketing arena, the options are always evolving. I stay up to date with the latest developments and can bring them to life for your business.